Online furniture rental company Furlenco has tie up with digital content platform TVF (The Viral Fever) to launch its first infomercial. The furniture rental giant also announced its expansion plans in Pune after Bangalore and Mumbai.
Based out of Bangalore, Furlenco was established in the year 2012, followed by its Mumbai launch in October 2015 with the purpose of elevating the living standards of urban aspirers who often end up compromising on their need for a good-looking home due to lack of desirable and convenient solutions.
Furlenco gives them access to premium and aspirational products which can be used for as long as it is required, without investing heavily in buying it.
After beautifying 5,000+ homes in Bangalore and Mumbai in the past one year, Furlenco made its grand entry into the Pune market riding on a campaign with Uber on 1st April.
The Pune operations will coincide with launch of three new offerings including a Chill Zone, Bachelor's Pad and Sleepover. Customers can place their orders online at Furlenco and get free doorstep delivery and installations within a week. They can also swap furniture annually based on their needs.
Commenting on the launch, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, "TVF is an immensely popular youth-centric digital content platform in our country, which boasts of more than 15,00,000 viewers. The idea of launching an infomercial with TVF came from a simple thought of introducing Furlenco to the youth of this city as well as all the other metropolitan cities, who are also our target group. We aim to make aspirations of Pune's aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”
From the living room to bedroom and dining, Furlenco makes furnishing a house quick, easy and affordable. Carefully designed & curated, Furlenco's premium furniture packages come with exquisite soft furnishing, home decor and accessories on a monthly subscription fee.
This Pune launch is a part of Furlenco's nationwide expansion, which it will follow by setting up its operations across every tier 1 city in India.
By reaching out to every urban Indian on the move, Furlenco envisions to create a successful global name in the rental furniture service category and provide a seamless rental experience to all its customers.
Resource: http://www.thehindubusinessline.com/companies/online-rental-furniture-co-furlenco-ties-up-tvf-for-infomercial/article8483601.ece
Based out of Bangalore, Furlenco was established in the year 2012, followed by its Mumbai launch in October 2015 with the purpose of elevating the living standards of urban aspirers who often end up compromising on their need for a good-looking home due to lack of desirable and convenient solutions.
Furlenco gives them access to premium and aspirational products which can be used for as long as it is required, without investing heavily in buying it.
After beautifying 5,000+ homes in Bangalore and Mumbai in the past one year, Furlenco made its grand entry into the Pune market riding on a campaign with Uber on 1st April.
The Pune operations will coincide with launch of three new offerings including a Chill Zone, Bachelor's Pad and Sleepover. Customers can place their orders online at Furlenco and get free doorstep delivery and installations within a week. They can also swap furniture annually based on their needs.
Commenting on the launch, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, "TVF is an immensely popular youth-centric digital content platform in our country, which boasts of more than 15,00,000 viewers. The idea of launching an infomercial with TVF came from a simple thought of introducing Furlenco to the youth of this city as well as all the other metropolitan cities, who are also our target group. We aim to make aspirations of Pune's aspirers more accessible by providing premium designer furniture on rent. They can now Have Everything and Buy Nothing.”
From the living room to bedroom and dining, Furlenco makes furnishing a house quick, easy and affordable. Carefully designed & curated, Furlenco's premium furniture packages come with exquisite soft furnishing, home decor and accessories on a monthly subscription fee.
This Pune launch is a part of Furlenco's nationwide expansion, which it will follow by setting up its operations across every tier 1 city in India.
By reaching out to every urban Indian on the move, Furlenco envisions to create a successful global name in the rental furniture service category and provide a seamless rental experience to all its customers.
Resource: http://www.thehindubusinessline.com/companies/online-rental-furniture-co-furlenco-ties-up-tvf-for-infomercial/article8483601.ece
