17 May 2016

Furlenco ties up with NoBroker to ease furnishing woes

Online furniture rental company Furlenco has partnered with ​brokerage-free property listing site NoBroker, in a bid to ease the furnishing woes for relocators.                             
 Online furniture rental company Furlenco has partnered with brokerage-free property listing site NoBroker, in a bid to ease the furnishing woes for relocators.

As part of the alliance, people who finalize a house with NoBroker will now have the option to furnish it with rented furniture from Furlenco. The service is currently available for home seekers in Mumbai, Pune and Bangalore.

"Finding an accommodation can be a tough challenge in metros. The situation becomes worse for the urban migrant population with white collar jobs who have to move cities or homes every three years. In such scenarios, they have to sell their furniture and picking up the right pieces again becomes a tedious task." said Furlenco founder & CEO Ajith Mohan Karimpana.

"By joining hands with NoBroker, we will give home seekers registered on their platform, easy access to furnishing their new pad through our furniture rental model. Within this one year, we have already beautified almost 5000 homes in Mumbai, Pune and Bangalore with our aspirational products. Through this association, we are mutually trying to create a community of furnished homes," added Karimpana.

"Since our inception, we are always looking at ways to create a seamless and convenient customer experience. The tie up with Furlenco will go a long way in benefiting our nine lakh customers," said Amit Kumar Agarwal, CEO and Co-Founder, NoBroker.com.

"Furnishing is one of the first things that anyone looks for once they have found a house. So it was only natural for NoBroker to partner with Furlenco. We are always looking at genuine and cost effective ways to help our customers save money. We are already helping our customers save more than 18 crores in brokerage every month. This tie will definitely help our customers and we are very happy to be partnering with Furlenco," added Amit Kumar.

Founded in 2012, Furlenco allows consumers to rent designer furniture with matching furnishings and decor on a monthly subscription fee.

One can rent beds with mattresses, sofa sets, couch sets, dining tables and recliners among others starting at Rs 999 per month. The service also includes free doorstep delivery and installation.

In March last year, it raised Rs 38 crore in Series A funding from Lightbox Ventures.



Resource: http://tech.economictimes.indiatimes.com/news/startups/furlenco-nobroker-furnishing-woes-relocators/52224567